Apple has been in the business for over a decade now. When you see people sleeping outside just to be the first one to buy a product, that’s when you know Apple Inc. is successful. Now,
you must be wondering “Why does Apple have the most loyal fanbase?”
To sum it up, this immense support and success is the result of great innovation, well-thought marketing strategy, and focus on customer satisfaction. Apple always keeps the customer's
pleasure its top priority.
Read more to find out how Apple manages to keep this strong fanbase. Here, in this article, we’re going to discuss some strategies that Apple uses to stay on top of the business. So, make
sure to read to the end.
Why Does Apple Have Such a Loyal Fanbase?
The reason Apple has such a loyal fanbase is that they use some strategies that are unique. Apple releases new products almost every year with upgraded and premium features. They increase the price of the new product too. Despite Apple products being expensive, people all over the world still buy them.
The key to this success of Apple is its great customer satisfaction. The company prefers to give what the consumers want. They listen well to the critics and their own customers alongside
introducing innovative ideas and campaigns, giving some free trials, etc., Apple has created a space of its own unlike other companies in the business.
Now, let’s take a look at some of the game-changing strategies Apple uses to keep their fanbase loyal and growing:
- Unique Design and Innovative Features
Apple has a unique aesthetic which is appealing. The smooth device body, simple lines, and beautiful curves make the device stand out pretty well. All Apple devices are fairly easy to use which makes it usable for people of all ages.
Apple is one of the most well-known innovative companies in the world. It introduced multiple impressive products like iTunes, iPad, etc. Not to mention the iconic iPhone was a whole revolution to the business. Because of all these innovative products, people stay excited looking forward to the upgrades. In this way, they keep their customers hooked and loyal like this.
- Varied Products That Complete Each Other Requirements
Apple has a variety of products. Many customers may not be able to buy expensive Apple computers. Keeping this in mind, Apple produced various types of products alongside Apple computers and iPhones. Products like the iPad or iPod cost less and so people can also buy these. Moreover, if they enjoy these products, they will most likely buy more products.
Not only that, but they also make products that complement each other a lot and complete each other requirements. For instance, you have to use iTunes to listen to music on an iPad. So, Apple creates their own software and expands its marketing.
- Great Consistency
All of their products have a similar hardwire and format. People who have already used Apple would know beforehand what to expect and how to use the device properly. Apple focuses on
keeping things simple yet exciting with new upgrades.
- Creating an Exclusive Ecosystem
Apple has expanded its branch from a computer to a smartwatch. Even AirPods now. Creating different branches of products, their own software, and hardware, they have created a little world of their own. All these keep people hooked and engaged in the products.
- Avoiding Competitors
Apple always seems to avoid its competitors. All their advertisements and comparisons are done with other Apple products. By using this strategy, Apple makes sure consumers
understand why their new product is better than the previous one and also don’t get an idea about the competitor’s product at all.
This is also a trick to advertise their previous products. So it ends up being a win-win situation for Apple. Apple has been using this strategy for a long time now and so far they are succeeding.
- Selling Products to Schools and Universities
Another clever strategy Apple uses is selling its product to students from different schools and universities. By doing so, the students get familiar with the interface and features of the
products. Everyone knows students are most active in the field of technology and Apple uses this to their advantage to capture customers and grow the fanbase even more.
- Easy to Use
Who doesn’t want a highly advanced easy to robust device? Apple products are advanced but also easy to use. For the most part, Apple users don’t have to wander around to find the products and solutions they need.
On the contrary, one survey showed 63% of people said that Mac is easier to use than your regular PC, while 93% said iPhone and iPads are easier to use than other devices and phones. This is another clear reason Apple has a loyal fanbase.
Apple really uses some impressive tricks and strategies to keep its consumers hooked. Their focus on design, marketing and advertising has set them apart from others in the business and which allowed them such a loyal fan base. No wonder they are the number one smartphone company in the world.
Anyways, we hope this article was some help to you in answering your question, “Why does Apple have the most loyal fanbase? If you are looking to buy the latest i-gadgets then click here to browse through our collection of Apple products.