Fundamental to the success of numerous Internet businesses (particularly information product based
companies), is the idea of the sales funnel. Some of the very successful Online Marketers made
their name in a particular market segment and took over by developing a very specific sales funnel
procedure, guiding prospects via an optimized and tested channel of sales and marketing.
The sales funnel begins by capturing the interest of prospects. A certain percentage of prospects get
persuaded to buy and purchase a basic level product, demonstrating they need to have what's
available and are prepared to invest money to resolve their problem. A sales funnel will then
continue to engage with the very best clients, eliminating mismatches and zoning in on the
particular target client, offering them more specific services and products, usually at higher prices.
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