Let me ask you a question. The last time you launched your own product
to sell online, or even offline, how did you come to a conclusion about what
price you were going to be selling at?
At a guess, I’d probably say you looked at the competition to see what they
were charging. While this is a good start, it’s far from the whole picture,
and you’re fumbling in the dark if you looking at competition is the only
factor you’re taking into account